Our Mission

Hisense’s Mission is to deliver an enhanced customer experience that exceeds expectations with every product we sell.

Right from our cutting-edge technology, superior performance, elegant and sophisticated design, enduring reliability, to the most trusted retail partners in the industry, nothing is ever compromised.

Step off the beaten paths, choose Hisense, where innovation meets value.

Corporate Profile

Founded in 1969, Hisense is one of the largest consumer electronics and home appliances company in the world. Hisense offers a broad range of technology driven products that are manufactured and distributed across the world including smart TVs, smart phones, refrigerators, freezers, and air conditioners, among other products. Hisense has a workforce of over 70000 worldwide and its flat-panel TV market share in China has been No.1 for 13 consecutive years. Currently, Hisense boasts several subsidiaries, with sales revenue reaching CNY 100.3 billion in 2016.

Around the world, Hisense has built 18 overseas companies which are located in North America, Europe, Australia, Africa, the Middle East and Asia-Pacific. Hisense has 3 overseas production bases in South Africa, Czech and Mexico. Additionally, Hisense has 7 overseas R&D centers to strengthen key technologies and create leading-edge products constantly. Hisense’s products are sold in more than 130 countries and regions around the world. In addition, Hisense has strategic partnerships with trusted global corporations such as IBM, Hitachi for the development and marketing of various products and services.

Part of Hisense’s international strategy has been to actively engage in sports marketing to raise brand awareness. Over the years, Hisense has sponsored major sporting events and teams like: UEFA’s Euro 2016, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, and Germany’s FC Schalke 04. In 2017, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.

“Technology, Quality, Integrity, and Responsibility” are the four key elements of Hisense. Over the years, Hisense has developed energy-saving products that are more eco-friendly and has supported many primary schools in underdeveloped and disaster-impacted regions throughout China and across the world. Pursuing healthy operations, top quality, and honesty, Hisense has won the respect and loyalty of our business partners.




Overseas Companies


Overseas R&D Centers


Overseas Production Bases

Hisense’s Core Business Domains

Multimedia industry

  • TV
  • Tablet PC (I’TV)
  • Set-top Box
  • Chip
  • Module
  • Media network

Home appliance industry

  • Refrigerator
  • Residential air- conditioning
  • Commercial air conditioning
  • Washing machine
  • Freezer

Communication industry

  • Smart phone
  • Optical communication

Intelligent information systems

  • Intelligent transportation
  • Intelligent
  • commercial
  • system

Modern real estate and service

  • Real Estate
  • Development


Hisense’s R&D team, which consists of a strong global R&D talent and experienced international management, played a vital role in accelerating the expansion of Hisense and has formed several diverse sectors over the years. This includes: multimedia, home appliances, communications, intelligent information systems, modern real estate based on multimedia technology, intelligence information technology, modern communications technology, energy-saving technology, intelligent transportation systems, fibre optics, digital medical systems and laser cast technology.

Smart TV

  • Atlanta  R&D Center High-end Smart TVs in US
  • Canada R&D Center VIDAA TV
  • Europe  R&D Center European TV Market

Hiview Chip

  • Silicon Valley R&D Center Design of Hiview Chips

Smart Phone

  • San Diego R&D Center Telecommunications

Optical Communications

  • Los Angeles and New Jersey R&D Centers Core Competitiveness of Optical Communications


Hisense ULED TV

Annual Display Tech Gold Award”

Hisense 4K Laser Cast TV

"Global Display Tech Gold Award of the year"

The Best Global Image Award

Hisense ULED TV

Annual Display Tech Gold Award”

Hisense Laser Cast

"Global Innovation Award for Best Future TV"


2016 iF DESIGN AWARD (Product)-Classified Washer 2016 iF DESIGN AWARD (Communication)-Hisense Smart Butler 2016 iF DESIGN AWARD (Interior Architecture)-Laser Cast


Hisense has always been deeply concerned with social responsibility. Over the years, the company has made numerous contributions to the charitable organizations and educational institutions across the globe.

In recognition for its contributions, Hisense has won the honour of being China’s Most Respected Company five times. Also, Hisense has won China’s Best Public Image award six times.

Pursuing healthy operations, top quality products and honesty have won the respect and loyalty of our business partners. Hisense will continue to do its best towards improving humanity.

  • In May 2014, Hisense donated TVs, smartphones and other devices to the UNESCO.
  • From 2013 to 2016, Hisense and UNEP cooperated to promote sustainable development.