Hisense launched the "reading and discovery" activity

In July 2016, Hisense launched the “reading and discovery” activity. Accompanied by Hisense volunteers, more than 30 children from Beichuan left their hometown and came to Qingdao. This was the first time they saw the sea and had an intuitive understanding of the outside world. Hisense Refrigerator Company also launched the scholarship awarding ceremony to issue scholarships to those children who studied hard. Hisense encouraged them to face life bravely and change their own fate by learning knowledge. Since then, this activity has been held once a year, and the scope has been expanded from Chenjiaba primary school to other primary schools in poverty-stricken areas in Yunnan and other places.